| SINGAPORE
Odd One Out Media
DON'T LET YOUR BRAND BE BORING
DON'T LET YOUR BRAND BE BORING
We make businesses impossible to ignore 
on social media.
We make businesses impossible to ignore on social media.
We make businesses impossible to ignore on social media.
YOUR BUSINESS IS BORING? PERFECT.
who we are
who we are
hotpot series
fishmonger series
Odd One Out Media help businesses become the brand people remember. Turning their people, stories and quirks into content worth watching.
Odd One Out Media help businesses become the
brand people remember by turning their people, stories and quirks into content worth watching.
Odd One Out Media help businesses become the brand people remember. Turning their people, stories and quirks into content worth watching.
Social Content
Short-form Video
Character-led Stories
Organic Growth
how we do it
how we do it
Businesses aren’t boring. Their content is.
Businesses aren’t boring. Their content is.
Businesses aren’t boring. Their content is.
We’ve helped businesses across Singapore uncover the people, stories and quirks that already make them interesting.
We’ve helped businesses across Singapore uncover the people, stories and quirks that already make them interesting.
From strategy to short-form videos and recurring series, we create social content people actually want to watch.
From strategy to short-form videos and recurring series, we create social content people actually want to watch.
Brands we’ve made less boring
Brands we’ve made less boring
Modern Farmer
Follow a young Singapore farmer as he grows a modern nursery, solves customer challenges, and proves farming is anything but ordinary.
The Fishmonger
Meet the person behind Singapore’s seafood trade as fresh catches, customer stories and daily market life unfold behind the counter.
Hot Pot Stories
We bring the hot pot to real homes, sharing meals and conversations about family, everyday living and the energy that powers it all.
Beyond Movement
Real stories of resilience as members train alongside coaches, showing how movement can rebuild strength, confidence and everyday life.
Neighbourhood Cup
From West to East, North to Central, Singapore competes in football and trivia to see which neighbourhood deserves bragging rights.
Modern Farmer
Follow a young Singapore farmer as he grows a modern nursery, solves customer challenges, and proves farming is anything but ordinary.
The Fishmonger
Meet the person behind Singapore’s seafood trade as fresh catches, customer stories and daily market life unfold behind the counter.
Hot Pot Stories
We bring the hot pot to real homes, sharing meals and conversations about family, everyday living and the energy that powers it all.
Beyond Movement
Real stories of resilience as members train alongside coaches, showing how movement can rebuild strength, confidence and everyday life.
Neighbourhood Cup
From West to East, North to Central, Singapore competes in football and trivia to see which neighbourhood deserves bragging rights.
Modern Farmer
Follow a young Singapore farmer as he grows a modern nursery, solves customer challenges, and proves farming is anything but ordinary.
The Fishmonger
Meet the person behind Singapore’s seafood trade as fresh catches, customer stories and daily market life unfold behind the counter.
Hot Pot Stories
We bring the hot pot to real homes, sharing meals and conversations about family, everyday living and the energy that powers it all.
Beyond Movement
Real stories of resilience as members train alongside coaches, showing how movement can rebuild strength, confidence and everyday life.
Neighbourhood Cup
From West to East, North to Central, Singapore competes in football and trivia to see which neighbourhood deserves bragging rights.
proof, not promises
Work Worth Watching
Work Worth Watching
project 01
Taste of the Bay
People weren’t buying fish—they were buying from people. So instead of promoting seafood, we turned the fishmonger into the series.
The result was a brand people recognised before they saw the logo, proving that memorable characters beat forgettable content.
Character-led
Brand Series
Taste of the Bay
People weren’t buying fish—they were buying from people. So instead of promoting seafood, we turned the fishmonger into the series.
The result was a brand people recognised before they saw the logo, proving that memorable characters beat forgettable content.
Character-led
Brand Series
Taste of the Bay
People weren’t buying fish—they were buying from people. So instead of promoting seafood, we turned the fishmonger into the series.
The result was a brand people recognised before they saw the logo, proving that memorable characters beat forgettable content.
Character-led
Brand Series
project 02
Senoko Energy
Electricity isn’t exciting, but neighbourhood pride is. We built a series around friendly rivalries instead of kilowatt hours.
The brand became part of the conversation instead of interrupting it.
Brand Series
Community
Senoko Energy
Electricity isn’t exciting, but neighbourhood pride is. We built a series around friendly rivalries instead of kilowatt hours.
The brand became part of the conversation instead of interrupting it.
Brand Series
Community
Senoko Energy
Electricity isn’t exciting, but neighbourhood pride is. We built a series around friendly rivalries instead of kilowatt hours.
The brand became part of the conversation instead of interrupting it.
Brand Series
Community
project 03
Chop Ching Hin
Instead of selling plants, we followed the people growing them and the problems they solved every day.
The series turned an old-school business into something people genuinely looked forward to watching.
Character-led
Brand Documentary
Chop Ching Hin
Instead of selling plants, we followed the people growing them and the problems they solved every day.
The series turned an old-school business into something people genuinely looked forward to watching.
Character-led
Brand Documentary
Chop Ching Hin
Instead of selling plants, we followed the people growing them and the problems they solved every day.
The series turned an old-school business into something people genuinely looked forward to watching.
Character-led
Brand Documentary
project 04
Garage Circuit
Gyms usually sell workouts. We focused on the people behind the sweat, setbacks and small wins.
The content felt real because the stories were, giving people a reason to connect before they ever stepped inside.
Human Stories
Fitness
Garage Circuit
Gyms usually sell workouts. We focused on the people behind the sweat, setbacks and small wins.
The content felt real because the stories were, giving people a reason to connect before they ever stepped inside.
Human Stories
Fitness
Garage Circuit
Gyms usually sell workouts. We focused on the people behind the sweat, setbacks and small wins.
The content felt real because the stories were, giving people a reason to connect before they ever stepped inside.
Human Stories
Fitness
Odd One Out Media
Singapore