about odd one out media
WHY THE NAME?
Odd One Out isn’t just our name. It’s how we look at every business.
YJ comes from years of building brand and content strategy. Clement comes from production and storytelling. Together, we look past trends to find the people, moments and quirks that make a business impossible to ignore.
Most brands chase what’s already working. We’d rather find what’s different—because that’s what people remember.
its us!
THE ODD APPROACH
We don’t start with the camera. We start with curiosity.
Every business has stories worth telling—we just think they’re hiding in plain sight. Before we pick up a camera, we learn how your business works, who your customers remember, and where the interesting stories already exist.
Make people care.
Find the character.
We start with people.
People don’t fall in love with businesses. They fall in love with people. That’s why we look beyond products and promotions to find the personalities that make your brand memorable.
We build series, not one-offs.
Anyone can make one good video. The brands people remember show up consistently. We create formats that people recognise, return to and share.
People remember people.
Give them a reason to stay.
We chase conversations, not just views.
Views are nice. Being remembered is better. We measure success by the people who comment, share, come back and eventually become customers.
Odd One Out Media
Singapore